Joe Fresh

Joe Fresh has become one of the most popular clothing lines in Canada, it combines low prices with wearable fashions for people of all ages. Joe is sold at almost every Lablaws and Real Canadain Superstores across Canada. The clothing line is trendy with simple classic designs that will work on almost everyone, and are very easy to wear. The line includes menswear, womenswear, footwear, accessories, swimwear, and baby/children's clothing. It has even extended its line to include cosmetics, beauty products/treatments and hair products. The designer behind Joe Fresh is the one and only Joseph Mimran. Joseph is a Canadian designer originally from Morocco. He began his career in the dressmaking industry in 1977. In 1985 Joseph and Alfred Sung opened Club Monaco on Queens Street. Joseph also contributed to Alfred Sungs self titled clothing line. He has also contributed to his wife's (Kimberley) clothing line called Pink Tartan. Pink Tartan is available at Holt Renfrew, and is a very feminine line which includes lots of bright colours and bold prints. Pink Tartan's spring/summer 2011 collection was featured in Holt Renfrew's LG fashion weeks show, celebrating Canadian designers.
 Joe Fresh has become so popular it even has its own Ipod app. The app is called Joe Fresh Style Fashion Shaker. When the Ipod is shaken outfits on the screen change, showing you how to put outfits together. Joe's website has even become your very own personal stylist. There are many different mix and match activities that teach you how to mix and match Joe's clothing to create different looks. To visit Joe's site: Joe Fresh

 

Joseph Mimran