Easy Lux

Pink Tartan is a clothing line created by Kimberley Newport-Mimran, a Canadian fashion designer. She is the wife of Joe Fresh creator and designer Joe Mimran. In 2002 the clothing line was co-founded by Kimberley, and  today she is the president and head designer of the company. Her motto is "Simplicity is the secret to elegance."  Pink Tartan fulfills that statement, its' clothes are simple yet very feminine. The new collection from Pink Tartan is the summer/spring 2011 Easy Lux. Which is available at Holt Renfrew.
Easy Lux is one of my favorites for 2011 summer/spring. The clothes themselves are fairly simple in design, but the bold colours and prints make the clothes unique. It is a more youthful line, the bright colours and less structured peices make the clothes more appealing to a younger generation. The plunging v-necks, sunglasses, and neon coloured hats also give the collection a younger feel. The collection contains many long loose dresses and jumpers. Making the line simple but unique.Overall, Easy Lux contains a lot of simple fun pieces for the warmer whether.