Monday, October 25, 2010

The Fashion Industry

I have often written about clothing or designers prevalent in the fashion industry, but I have never given a full overview of what exactly the fashion industry consists of. The fashion industry consists of four different levels. Production of raw materials, production of goods by designers, retail sales, and advertisement and promotion. During the early 20th century the creation of the sewing machine and other technology, sped up the garment making process. This allowed for retailers like department stores to flourish. Clothing became mass produced, and were sold at fixed prices. Previous to this, most people had their clothing custom made, or made their clothing themselves. Today the fashion industry has grown to be one of the largest industries in the world, employing millions.
Fashion journalism is one of the most important aspects of keeping the fashion industry strong. Fashion journalism includes commentary and critiques of fashion in the media. These media sources include television, magazines, newspapers, and the internet. Overall, the media is responsible for spreading the word of what is new in the fashion industry, and keeps the industry running. 

To learn more about the effects the fashion industry has on the economy:  

The global fashion industry


 

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