Monday, October 4, 2010

Advertisement that works.

Most people who know me understand that I have pretty much sold my sole to Disney. So when I logged into the M.A.C. website to check out fall make trends, I was pleasantly surprised to see a Disney villain inspired make up collection.  Instead of the regular home page that pops up, three Disney characters appear, each villain representing a specific make up collection. The best part of all, the packaging of each cosmetic has Disney characters imprinted on it! There is even a Disney villain name creator. The mirror from snow white predicts what your villain name would be after answering a few questions. To most people, this wouldn’t be that exciting, but to Disney fanatics it’s awesome.

Unfortunately, M.A.C. has outsmarted the Disney lovers out there into purchasing their products. It is sad to admit, but I kind of want every single item in the collection. Without the Disney packaging, these products are the regular cosmetics available at M.A.C. retailers everywhere. But it looks cool...

I have officially realized the impact advertising has. A good ad or endorsement can turn a regular product into something that is desired. Ads make people want things that they normally would not want. M.A.C. has done that. And now all I want to do is buy stuff I don’t need...

To understand what I am talking about, visit:


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